CNN's Great Big Story

Welcome to Japan’s Mascot School

In Japan, cartoon-like mascots are everywhere - at sporting events, shopping malls, even prisons. But how do they learn to behave like proper mascots? Enter Choko Oohira. She runs The Mascot Actor's School, one of the world's only mascot training academies. With character-driven sales netting some $16 billion per year, mascots are not only big-headed, they're big business.


CNN's Great Big Story


Director and Cinematographer

Related projects